When I set out to begin my photography career, I never imagined how much I would enjoy (and find success in!) pitching my and my clients work to publications. I've had the honor, joy and privilege of having my photographs grace the pages of Rue Magazine, Domino Magazine, Homes & Gardens, Home Design & Decor, Charlotte Magazine and more and I thought it would be fun and worthwhile to share some pitching tips and tricks that I've learned along the way to support you and any endeavors you might have on getting yourself (or your clients) published. Let's dive in!

  • Be a human. The number on thing I always remind myself of when I prepare a pitch is the fact that there is a human on the other end of the email address. Try to imagine sitting at your computer and being on the receiving end of the email that you're typing. If I haven't already introduced myself to the person or met them in some other capacity, I will usually find something in the most recent magazine that I genuinely loved and comment on that story/design detail/issue, etc. to connect with them on a human-to-human aspect.

  • Keep it short and sweet. Brevity is key when composing an email, you want to keep it short and to the point. These editors have loads of emails coming through at any given time and you don't want to bog them down with too much verbiage. Be mindful of their time. Think 1-2 sentence intro, 3-4 sentences or even bullet points about the project in the body and 1-2 sentence closure. 

  • Set the Scene. Your pitch should include a few interesting details of the project, the designer, the homeowner and imagery. PRO TIP: Grab my freebie with detailed storyline ideas for your next pitch here!

  • Offer a Sneak Peek. Always include some imagery! I have found that putting 4-6 images (minimum) on a PDF they can open or actually including around 4 images (LOW RESOLUTION) in the body of the email with an additional option to click a link to view more images from the project goes a long way. I try and make sure the "link to more images" is usually under 20 images maximum, as you want to highlight the BEST images from your project and not have them sifting through different variations of the same angle of each room. Again, being mindful of their time. 

  • BONUS: Leave an open ended question at the end of your email. Having a question to respond to starts a conversation and increases the likelihood that they will answer you back. Don't forget to follow up 1-2 times (within the next 4-6 weeks unless otherwise stated in pitching terms) to continue the conversation and build the relationship.

Happy Pitching!